What Do Those Clickbank Statistics Mean?

You are all ready to step into the world of affiliate marketing and have signed up with Clickbank. There is a small problem, however. You cannot make sense out of the Clickbank statistics. Is it a good product to push or should you give it a pass. The following is an explanation of what those strange symbols means. For this example we will use the fictional product Keeping Spiders Out Of The Bathtub which has the following stats. $/sale: $15 | Future $: - | Total $ sale: $15| %/sale: 60%| % refd: 82% | grav: 486

$/sale: $15

This stat shows you the average amount money you will earn from each product; not counting refunds. There is no way that anyone can predict the amount of refunds a product will generate. Obviously you will want to avoid products which have a high refund rate.

Future $: -

This stat is for subscription services. If the product you are selling has a one time purchase price then this item will blank. If our spider product was a monthly subscription newsletter which paid a subscription commission of $5 a month, then this stat would read Future $: $5.

Total $ sale: $15

This one is pretty obvious. It tells how much on average the affiliate will be paid per sale including any bonus. Again it does not take into account any refunds. In most cases this item will be the same as $/sale: stat.

%/sale: 60%

This stat shows what percentage of the sale goes to the affiliate. In this case the affiliate will be paid a 60 per cent commission per sale while the product creator will be paid forty per cent less his or her fees. While a 60 per cent commission may seem generous, it is not uncommon to see commission go as high as 75 per cent.

% refd: 82%

This number shows how many of the product sales are referred by affiliates rather than the product creator. A high number is good in that it shows many people think this product is a good item to sell. Of course this is also a double-edged sword. If too many people are pushing this product then the market may become oversaturated.

grav: 486

This is probably the most confusing item. It stands for gravity and it shows how many affiliates have earned a commission from selling this product. In the example above it would mean that 486 affiliates have been paid a commission. Some affiliates tend to stay away from products with a low gravity as this is a sign that a product is not selling well. A little research might show that the low gravity is due to the product being new which would give the affiliate a chance to get in on the ground floor.

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